Hi! We are Joanie & Taye Pritchett,
co-founders of Livin’ Lake Simcoe!

We started Livin’ Lake Simcoe in 2022, as a mother-daughter business with one simple idea: create a brand that truly celebrates the Lake Simcoe lifestyle.

Based in Oro-Medonte, we’ve grown into a lifestyle brand offering premium ready-to-drink vodka cocktails, lake life apparel, and thoughtfully curated Livin’ Lake Simcoe merchandise. Today, our cocktails can be found in local bars, restaurants, golf courses, spas, retailers, and at events across the region, while all of our merchandise is available through our Livin’ Lake Simcoe website.

This summer, we were excited to add our mobile bar to the business, allowing us to bring the Livin’ Lake Simcoe experience to weddings, markets, festivals, and private events.

What started as a passion project has become something much bigger, because people are looking for a brand that represents life on and around Lake Simcoe. We believe lake life isn’t just for weekends or holidays; it’s a way of life, a state of mind. It’s about slowing down, connecting with the people around you, and finding joy and beauty in the everyday.

Our mission is simple: to help people live their best lake life every day. We like to call it slow luxury: effortlessly elegant, authentically local, and proudly Livin’ Lake Simcoe.

We could not be prouder of how we have grown and we are grateful to this community for the support, from day one of this wonderful journey. Thank you and see you around the lake!